Maserati takes another step towards a new chapter of its story. The Brand will unveil a special GranTurismo Zéda to mark the end of production of the Maserati GranTurismo. The new car coincides with the Brand’s recent announcement to add more production innovation – as renovation work commences at the Viale Ciro Menotti plant in Modena – electrification and autonomous driving.
GranTurismo Zéda: from “Z” in anticipation of a New GranTurismo
Maserati unveils a celebratory car all set to tour the world in anticipation of the arrival of a new GranTurismo.
The unique model, sporting futuristic exterior shades designed by Centro Stile Maserati, tells the story of the dawn of a new era through colours and materials: GranTurismo Zéda is the bridge that connects the past, the present and the future of the Brand.
Observing the model from the rear section to the front, the surfaces change and become richer, shifting from a light satin finish to a burnished “metallurgic” effect.
The midsection slowly morphs once again, deepening all the way to Maserati blue. The blue also evolves, becoming energetic, electric, it seems alive, it seems like a mirror.
The finished overall effect is a masterpiece in the complex use and juxtaposition of vastly differing effects. Through manual skills, we go back in time, with today’s technology and know-how constantly evolving towards the future.