An intense perception of vivid flowers turned into prepossessing reality.
Selma Benomar, the renowned Moroccan caftan label founded in 2012, launched recently her latest Collection. Perfect in time for the upcoming Ramadan season, the range showcases the luxurious caftans based on Selma’s unique perception of flowers and her inspirations that arises from this color palette. With the new pieces, each one narrating a story with the frenzy of fabrics, the flower garden inspired collection goes on to portray fresh flowers and their transience through the caftan design.
With floral couture an essential part of the fashion theme of the brand, this range in particular is heavily influenced by rare flowers. From poppies to fuchsia, the exoticism and sensuality of beautiful flowers; nature evoked through the perfect mix of fabrics brings the caftans to life. Selma’s inspiration lies amongst the rare flowers that intrigue her love for colors. The luxury couture designer goes on to say, “I usually love to travel and it is huge part of my designing process. I travel twice a year to South East Asia, close to the unique nature these countries have, both awe-striking and stunning.”
Carefully sourced from Milan and Paris, Designer Selma mentions the importance of fabrics in completing a look. “Fabrics are most important for me. I look at them like a painted panel and I draw beautiful visuals through them and turn it into a collection full of floral glory and enigma”, says the designer. Selma Benomar, the brand known for luxury detailing is also said to carefully source the intricate accessories and embellishments from France and Germany.
Although Botanical trends have long been used, floral couture in caftans is still far from its peak. As many trends as we see in fashion, Selma believes it is always about the woman wearing the caftan, may it be personalized color scheme, cut or more. The success to the brand lies in simplicity that brings elegance with the use of quality materials.
Known for her unique color combination, Selma intricately plans every caftan, putting up fabrics and pieces together on mannequins, with hours spent in combining color palettes – so unique yet heart-warming, with pastels and shades of every wavelength. It is only later that a piece is sown to perfection finished with delicate hand embroidery that tells a story of inspiration each time. The delicate belt that accompanies many caftan pieces has become signature to the brand. Carefully sourced material that is combined with lush embroidery, the belt is the added luxury factor to these caftans.
With the luxurious fabrics beautifully worked and opulently embellished; the brilliant skills of Moroccan artisan is very visible. These are the codes of the brand Selma Benomar and the focus of the latest Collection. Offering a fine balance between simplicity with few details, the colors alone create the expression inspired by the beauty of rare flowers as perceived by designer Selma.